The movie they had to see. Everyone
did. And so a lesson was born. In much the same way as today's
blockbusters, that movie was billed as something incredibly special, too.
As with today's "Star Wars' sequel, the movie hype, in
1990, was above and beyond what any child could bear. But this time,
“Teenage Mutant Ninja Turtles” would
have to wait.
It was the
beginning of 'hype', that word that labeled the excitement of an
upcoming movie, concert or book release which stirred a person
beyond human endurance. The entertainment industry knew what to do
to generate the buzz that would create the buying frenzy, at the
box-office. When the Beatles came to town, in New York City, on the
Ed Sullivan Show, in the sixties, there was a raw excitement that
does not compare to what happens today. I was a teen, then. Today,
however, we have Instagram, Facebook, Twitter, constant reminders of
the immediacy of absolutely everything and the folly of memories.
Back in the 90's,
television, radio and word of mouth dispensed everything we needed to
know when someone or something special was about to arrive soon. There was no smartphone. The
media storm, then, was not what it is today: unrelenting, unforgiving
and costly. But our boys still had to wait. ...The Ninja movie would
be seen, certainly, but in a way that reflected our family's values and financial futures.
There were other considerations, too. Giving in to temptation every
time it manifests itself in the form of a new entertainment
phenomenon would never build financial security. It was
determined that the cost of viewing the movie once, for our three
sons, plus one parent, in attendance, would more than pay for the
privilege of owning a copy of it, forever. Our sons would wait till
the movie's release on VHS format for home viewing. They could then
watch it as often as desired. The conspiracy of
'opening night' at the movies did not influence our values, life plan or buying decisions.
And so it happened. The movie came out. Its glorious production, once viewed, was simply another enjoyable movie that you forgot as soon as it was over. Our sons watched it at least 6 times within a 24 hour period. After a brief period of 'abstinence,' they watched it again and again, several days later. This two-dimensional movie experience had never happened before. Our youngest, at 7, had always been entranced by any movie's special effects', production, action, understandably. He was in nirvana. 'Paul' is now a movie producer/director/script-writer /post-production-talent /musician/special-effects- genius.
And so it happened. The movie came out. Its glorious production, once viewed, was simply another enjoyable movie that you forgot as soon as it was over. Our sons watched it at least 6 times within a 24 hour period. After a brief period of 'abstinence,' they watched it again and again, several days later. This two-dimensional movie experience had never happened before. Our youngest, at 7, had always been entranced by any movie's special effects', production, action, understandably. He was in nirvana. 'Paul' is now a movie producer/director/script-writer /post-production-talent /musician/special-effects- genius.
Teenage Mutant
Ninja Turtles was not the blockbuster hit the producers had hoped
for. And yet, the hard-earned, after tax, money we might have spent
on it would have been wasted, gone forever, for a movie that did not
pull at the heart strings. At least we owned a copy of history. Times
were tougher, back then, for us. Our budget had its limits. The movie
was never watched again. The thrill was gone. Movies are
generally, short-lived two-dimensional experiences made worse by the
continuous supply of productions, sometimes poorly made, directed or
acted, but eagerly anticipated by the younger members of the viewing
audience. ... Traveling is money better spent as the experience is a
three-dimensional 'novel' event that is felt, long term. We become
one with the multi-sensory experience. Watching a movie is
not always what we hope for. There are no returns. (Going to the
movies is a cheap date night, however, compared to other forms of
entertainment.)
It has been 25 years since “Teenage Mutant Ninja Turtle's” premiered. “The Planet of the Apes”, “Jurassic Park”, “James Bond” and “Star Wars”, other ongoing epic franchises, have lured us to the big screen, on their releases, each and every time. Now much older and much wiser, our sons make their movie selections with an awareness and clarity not present when they were much younger. Today's hot blockbuster, now, is the next installment in the Star Wars franchise. We are definitely going.
Every so often, it
'pays' to give our children valuable lessons in the operation and
code of the entertainment industry's marketing machine. The motion
picture industry never quits. And why should it? It's its duty to
entertains us while thinking up countless ways for the audience to 'buy' into
the after-market money-making phenomenon, too, till the next
blockbuster hit. The day will come, however, when our working lives stop and if
we have not been financially prudent, along the way, we may find
ourselves watching endless reruns on television. We can't have that.