Tuesday, 1 November 2016

The Declining Lunch Time 'Combo'


Recently, I chose a fast food burger, the double burger size, for a special treat. I'd been cooking for weeks and wanted a change of pace from the daily drudgery of washing dishes and cooking meals. There was a time when the Big Xtra filled a void for me and was of great value. It was a tried and true selection and my reward for working hard. Those times are gone, I began to realize. Eating eating out is now slowly becoming a fad from my past. ...

I had been looking forward to buying one of those multi-layered burgers with its fries. The coupon would make it cheaper. Many fast food restaurants, during periods of slow sales, send coupons in the mail to increase sales in a lackluster market. As I began to eat my burger, the search was on to find the illusive patty. But there were two of them. Where could they be, I wondered? After two bites, I found them, very small and oh-so thin, and not exactly the 'perfect' fit for the bottom bun. I sighed. I had been eating a 'triple-layer carb' sandwich and did not even know it. I had been ambushed. This would not be a good fit for my health or sluggish thyroid. Even the lettuce inside was missing in action to the degree it was supposed to be. This disappointment has been ongoing for over a year. I kept hoping my imagination had been running wild. Alas, it was not. Do not bother sending me your coupons, now. I am no longer interested. The hidden starch agenda is not a nutritious lunch.

Today's take-out/eat-in containers have been 'modernized' in new 'slanted' designs or cute little bags with flashy colours to entice us, the starving consumer. The fry boxes, open on one side, serve to assist us in picking up the food item more easily, perhaps. These opened ended boxes also serve to prevent their interiors from being filled to capacity. Such deception! Ten pounds of potatoes cost $4 - $6.00 yet the labour costs involved to make one small serving of this popular starch equals the cost of ten pounds of the real root vegetable. Where are we going with all of this? When does reason prevail? Things change when we do! How do men feel when they need to buy 2 or 3 burgers to feel satisfied? At a cost of $4-$5 each, when does the high cost of eating out - at lunch - no longer make any sense anymore? Every little nothing we buy adds up to the cost of never getting to invest or buy that illusive house. It is amazing how much money is wasted buying over-priced, 'diluted' food. A meal is either good value or it is not. 
 
Eating an apple might be a better choice, in the short term, for immediate hunger. Try it. It works every time. This historic and timeless fruit shuts down hunger, is a cornucopia of nutrients, builds muscle, is easily transportable, is delicious, comes in many different tastes and colours and requires no cooking or refrigeration.

In the restaurant experience, without us realizing it, the quantity of the food we enjoy seems to be diminishing over time, too, while prices seem to creep up, ever so disquietly. Is that not double dipping, a way of hitting the consumer twice? Is the new and an 'improved' menu simply a distraction for introducing higher prices? Is the focus now on the cheaper 'additions' with new white china is in play? Are the wide-rimmed bowls a clever ploy to make the food in the bowl compartment seem larger, a value selection? Oh My.

At the all-you-can-eat buffet, (AYCEB) we have one price with unlimited choice and unlimited time to enjoy it. No deception here. I wrote about this modern dining format's abuse in July, 2013. Many new AYCEBs have appeared on the dining landscape since then. For me there is one inescapable fact: lunch is becoming cheaper, now, at the all-you-can-eat buffet, especially for men. With a preponderance of fresh fruits, vegetables and assorted protein choices available, a dining-in lunch might be the better, cheaper way and far more nutritious, too. Eating a heavier meal at lunch rather than at supper time does make more sense.

Today's lunch time combo seems outdated. Protein is an important nutrient in maintaining daily good health. It is the costliest part of any meal. In the AYCEB scenario, protein choices are numerous and yours for the making and taking, in any amount to satisfy hunger. Bread and buns are not a requirement for health. Perhaps, scrutiny of the burger combo, coupon or not, has arrived. Soda pop has never been a part of a healthy diet. Once upon a time, it was a rare treat for special occasions. ...

Has the Law of Diminishing Returns entered into our dietary conundrum? Does increasing the size of the bun or pizza pie make the burger/toppings seem larger? At what point does the nutrient dense lunch-time burger lose out to the lunch-time, one-price-fits-all, AYCEB? When the cost of lunch approaches the $20.00 mark for the mid-day meal, things need to change. In the final analysis, apples with cheese  and a side green salad might be the best way to go.

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