Thursday, 30 May 2024

Those Intruding Commercials!

Those intruding commercials. What a nuisance they have become. Advertisers have no problems showing their product or service during a show or movie we are watching. When does it stop? Or will it? In your obsession of profit at all costs you are losing my support.

I fully comprehend the importance of advertising. We all do. But the decision to suddenly interfere while a movie or show is being watched is unbelievable, an act of defiance. Is it in your business plan to annoy your customer base by having us share half of the screen space with your product or service shots? Is that what watching television has become today? Money. Money. An endless invasion of our personal space. When does it stop?

In the beginning of a program, the commercials are fewer to entice the audience to watch. Then the perversion begins. (A three hour movie at the theaters does not exist). It is usually only two hours or less. Once invested in the movie we are not going to change channels - 10-20 minutes before the end, regardless of the interruptions. That will not happen. The movie becomes tedious to watch now. A program I watched had its ending suddenly stop, upended by too many commercials. There was no ending for the audience -me!  Thank goodness for the mute button, a mere consolation prize for us.

Movies for the television audience have been lengthened. Networks have bills to pay, obviously. The 2 hour theater movie now becomes a three-hour made-for-T.V. commitment with an exaggerated add-on, by the side or top of the  television screen.. How unsightly! How unseemly! Love it or leave it. The decision is ours to make.

Thank goodness for taped programs. Time stands still for no one while being a precious commodity as well. Infusing all shows with one enticement after enticement to buy, buy eventually exhausts us all. There is no more money in the bank. We're tired and the consumer will revolt. The winner will be decided. Guess who?


No comments:

Post a Comment