We buy clothing/accessories emblazoned with the name or
insignia of a manufacturer. We have paid for the privilege of wearing these
items with nary a discount in sight. Is this not advertising? Are we a walking
billboard? (The company’s name rightfully belongs inside, on the label.) Celebrities
whose incomes are in the stratosphere are given the same products, at no cost, many
times, simply to endorse the products the rest of us must buy at full cost - if
we want and can afford them. When the name is on the front of a garment or
accessory, should we not expect a discount, as we advertise for the company every
time the items are worn or used in public? Of course, we also have the option
of not buying these items at all.
We are encouraged, repeatedly, to become dissatisfied with
the newest gadgets because a newer, quicker version is just around the corner.
Newer is not necessarily synonymous with better. We must change our thinking. ... We feel compelled to buy, buy, yet the
euphoria we derive from the act of buying rarely remains with us for too long
before it is repeated over again. Companies are watching
their bottom line. Are we? ...The day after our purchase is made, it is now
officially used or like new. The money might have been saved for something we want
or need more which we are not aware of at the time. ... When we give in to temptation,
on a regular basis, we are collectively helping the celebrity afford the luxury
of buying a summer home, cottage and our once in a lifetime vacation- several
times over. We must pause to reflect on how we validate ourselves. Buying is
not the ticket as our six year old told me those many years ago. After all, if
he were famous, his every purchase, would become the latest fashion trend for
the buying public to emulate. We both agreed that influencing others in that
way was not nice.
Imagine...
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