Monday, 26 August 2013

Brokering the Deal, A Child's Perspective


He approached the retail counter where the saleswoman was standing. He hoped to negotiate a deal today. ... Though he was only 9 years old, he knew he was on his own in this particular circumstance.  There was no turning back.
It was the first time our son had had the opportunity to alter the rules in the retail game. The baseball cap he wanted was five dollars more than he had. (Then there was the tax) His brothers had been given the same amount of money before we left for the three day trip to Ottawa to visit friends. Two of the boys had enough money for their purchases. Our youngest did not. A dilemma was presented.  What could he do? (More money was not an option. Another solution had to be found.)  The store was closing and we would be on our way, soon.
A possible solution to his monetary crisis was presented to our son. (If he were to lose out on buying this  much wanted cap, a lesson in “you can’t have everything you want’ would be the result, a lesson we all have had.)  Before his brothers’ purchases were made, we held back one item, another baseball cap. It would become the bargaining tool our youngest would need to solve his retail dilemma. We rehearsed, at length, what he would say, to whom he would speak and why the second -unpaid- hat would help. Everything was carefully scripted.  Was he too young to match wits with a seasoned salesclerk?  We would soon find out.
With a clear cut strategy in place, he was ready to proceed.  His conversational skills were his strongest suit so he hoped his ‘training’ there could be put to good use. He waited as the woman at the counter moved towards her newest customer.  At a height shorter than an adult, he was hidden from view by the display counter, not easily seen or heard, when he spoke. Soon his fears were allayed when she acknowledged his presence. (I waited several meters away, hidden by a pillar while watching the proceedings, not wanting to be noticed.) The  animated drama began to unfold.

The success or failure of these negotiations was his alone to bear. I watched as the saleswoman left to speak to another person. ...  (Speaking to someone in charge was his only recourse, I had told him, minutes earlier.) He would have to ask for her superior.  This would be a supervisor or a department manager.  These people were usually the only ones with the power to intervene in a sales transaction in lowering  a price. Now two people were involved in his sales pitch. The deal was done; the transaction, completed. He had brokered a deal and learned a valuable sales lesson in the process. Words had power!

In the retail game anything is possible. All it takes is the courage to ask the question.  He had maneuvered himself into a power position and garnered himself some wisdom in the process. ...  Though we could have given our son the extra five dollars, a principle was at stake here. In the real world, a money tree does not exist and extra money is not always possible. Asking the question, "Would you accept...?" in any retail scenario never hurts. 
Our youngest smiled. He had succeeded in purchasing his baseball cap at a price he could afford and had done it all on his own.  He was respectful, polite and explained clearly his intention: a price that was equal not better than the price being charged for his brother's cap. His reasonable request, coupled with two possible sales not one, helped to cement the deal.  He was, after all, only 9 years old. The money he had was all he had and money, he knew, did not grow on trees.

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