Commercials have become king, competing with the shows they underwrite, both in time and cost. Television needs to pay for what we watch. That is understandable. Thank goodness, however, we have PVR, the mute button and of course, the off switch when we've simply had enough.
A new twist on commercials, nowadays, has the networks appearing on the screen, at the bottom, inconspicuously, while the show is in progress as if to say to us “ Your private viewing time does not matter, to us, anymore!” Mustn't forget the product. It is forgotten, however, by an disgruntled viewer. Having just watched several minutes of your advertised product, I am not amused to see it plastered on the screen, again, reminding me to buy it or subscribe to it. The product code entices us, non-stop, to buy without thought.
Time is the enemy to advertisers - not
us. Click. See how quickly the money disappears. Why did I do that?
The screen aids in our destruction. Buy now. Do not think about it,
they hope! Our future has this daily message as we watch. Will there be
anything left to support us and our dreams? Is our health going to
matter then? How soon will our down fall happen? We now have online betting. Emptying our bank accounts never looked so good - to them. A scary scenario, I'd say!!
Life is about commercials yet we have an added burden - that of personal stories of the on air hosts. The prize is the invited on-air guest. Irrelevant information of the hosts is of no consequence to me. My own life is too boring to contemplate. Birthday and birth announcements, cake included, are inappropriate, on air tools. Where is the information you dispel? Useless banter is useless. We did not ask! If every second - on air - is a costly enterprise, then stop wasting precious our time and those of the invited guest. Fluff is irrelevant; real news is not.The invited guests should reign, each and every time!
Air time is a costly moment. The personal stories of the hosts who present the hour long programs become intrusions into the viewing audience's time. Our time is important, too. The airing of a segment near the end with 5 seconds left is an affront to the dignity of the invited guest and the audience watching. Is that gimmick an enticement for us to stay till the end? Do it once, shame on you. Do it twice or thrice, shame on me. I'll simply go elsewhere for entertainment. The choice is endless and commercials are not king. Life is too short to waste.
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